Branded Rebels: Brand Identity, Content Strategy, Product Development

Role: Lead designer, product architect
Platform: Squarespace
Audience: Small business owners without in-house marketing teams

OVERVIEW

Built Branded Rebels from the ground up, creating a clear brand identity and a digital product ecosystem that turned marketing expertise into accessible, sellable tools for small businesses.

BRANDING

Branded Rebels was positioned as a response to the polished, copy-paste marketing space.

The brand uses bold primary colors, hand-drawn elements, and imperfect textures to signal approachability, confidence, and independence. This visual language supports the strategy: marketing guidance that feels human, not corporate or overproduced.

Clean, legible typography anchors the system, ensuring the brand scales across products, social, and web while maintaining consistency.

The result is a brand that communicates clarity and credibility while standing apart from generic marketing aesthetics.

The Problem

Founders felt overwhelmed and unsure how to start marketing
No clear brand positioning or product structure
Existing resources lacked clarity, cohesion, and SEO strategy

The Solution

We created a cohesive brand system and four core digital products designed to get our users started.

Key deliverables:

Brand positioning and voice
SEO-optimized product naming and descriptions
Digital product architecture and bundling
Squarespace shop setup and delivery system
Social media messaging and hooks

Process

Defined a core audience of early-stage small business owners who need practical marketing guidance but can’t yet afford ongoing support. Structured products around real client pain points, pairing clear, conversion-focused copy with a scalable product and pricing hierarchy. Implemented a simple digital delivery system using bundled ZIP files to create a low-friction, easy-to-use experience.