Love & Radio in the Time of the Apocalypse: Book Launch

Author • Creative Director • Brand Designer

A full-scale book launch spanning branding, visual identity, social media, promotional video, launch events, and community outreach.

The Challenge

Launching a debut novel in today's publishing landscape means competing for attention in an already crowded market. I wanted to build a campaign that focused less on selling a book and more on inviting readers into the feeling and world of the story.

The Approach

I built a visual identity around the novel's central themes of hope, connection, and rebuilding. The campaign emphasized immersive storytelling through short-form video, original artwork, and reader-focused content designed to spark curiosity rather than simply announce a release.

Creative Direction

Instead of the muted grays, reds, and decay often associated with zombie media, I developed a visual language built around growth and light. Deep blues and forest greens establish a sense of quiet magic, while warm yellow light becomes a recurring symbol of hope, radio signals, and human connection.

Reels & Social Campaign

Every asset was designed to create curiosity, communicate the emotional experience of the novel, and give readers multiple ways to discover the story.

I produced and edited promotional reels that translated the atmosphere of the novel into short-form storytelling.